Posted on January 16, 2010 by michael nurse
Its been years since BCG wrote Trading Up followed by the emergence of the corrolary: trading down – a pair of trends where consumers were essentially willing to sacrifice in one category that they purchase in to splurge in another. For example, when my wife and I were setting up our deck, we bought a [...]
Filed under: Digital strategy | Tagged: business model, linkedin, retail | Leave a Comment »
Posted on January 4, 2010 by michael nurse
As social media becomes the new “it thing” for marketers to think about, we’ve stopped talking about the previous “it thing” – email marketing and its other direct marketing cousins: direct mail and telemarketing. But, traditional direct marketing is still highly effective and remains the preferred choice of many consumers when it comes to hearing [...]
Filed under: Digital strategy | Tagged: crm, direct marketing, email, linkedin, measurement, relationship marketing, segmentation, social media | Leave a Comment »
