Posted on February 9, 2010 by michael nurse
A number of different organizations have put their spin on evaluating the success or failure of Super Bowl ads. At LBi Atlanta, we’ve added our own spin on this analysis. Instead of focusing on which ads viewers considered their favourites or the raw number of social media mentions, we have looked at an index that [...]
Filed under: Digital strategy | Tagged: advertising, linkedin, measurement, social media | Leave a Comment »
Posted on January 16, 2010 by michael nurse
Its been years since BCG wrote Trading Up followed by the emergence of the corrolary: trading down – a pair of trends where consumers were essentially willing to sacrifice in one category that they purchase in to splurge in another. For example, when my wife and I were setting up our deck, we bought a [...]
Filed under: Digital strategy | Tagged: business model, linkedin, retail | Leave a Comment »
Posted on January 4, 2010 by michael nurse
As social media becomes the new “it thing” for marketers to think about, we’ve stopped talking about the previous “it thing” – email marketing and its other direct marketing cousins: direct mail and telemarketing. But, traditional direct marketing is still highly effective and remains the preferred choice of many consumers when it comes to hearing [...]
Filed under: Digital strategy | Tagged: crm, direct marketing, email, linkedin, measurement, relationship marketing, segmentation, social media | Leave a Comment »
Posted on December 16, 2009 by michael nurse
Pocket Gamer biz reports that Zynga – maker of Mafia Wars and Farmville social games for Facebook and myspace – has just raised $180 MM in venture capital from the same Russian investment consortium that invested in Facebook. The deal puts Zynga’s valua tion at somewhere between $1.5 and $3 BILLION. My first reaction was [...]
Filed under: Digital strategy | Tagged: business model, Facebook, linkedin, measurement, venture capital | 1 Comment »
Posted on December 14, 2009 by michael nurse
So Venture Beat reports that AOL (sorry… Aol) is considering selling Bebo as part of their reorganization. Now, Aol is repositioning itself by moving away from its current subscription-based service model to an ad-supported digital media business – so aggregate or develop content and sell advertising. Now, Bebo is a social networking platform. A platform [...]
Filed under: Digital strategy | Tagged: advertising, Aol, Bebo, business model, corporate strategy, Facebook, social media | 2 Comments »
Posted on December 9, 2009 by michael nurse
Mashable reports that AT&T’s CEO, Ralph De la Vega is considering a pricing strategy that charges heavy users of data (read iPhone and some Blackberry Bold users) a higher price for data usage. Maybe this will surface as a surcharge, or just creating a variable data plan rate. Either way, this feels counter to the [...]
Filed under: Digital strategy | Tagged: at&t, crm, customer strategy, iphone, linkedin, mobile | 2 Comments »
Posted on December 7, 2009 by michael nurse
I, like most strategists in the digital space have been doing a lot of thinking about social media lately – specifically understanding how to measure the success of a social media campaign or portfolio of campaigns. We ask questions like: how can we make something go viral? or what can i do that will get [...]
Filed under: Digital strategy | Tagged: campaign management, investment, measurement, social media | Leave a Comment »
Posted on December 3, 2009 by michael nurse
By now, the new coke fountains that produce over 100 flavours of beverage have started rolling out to a number of quick serve restaurants so there’s a decent chance that you’ve seen and/or used one of them. They’re cool. No doubt, being able to order Sprite with a blast of cherry flavour made my sandwich [...]
Filed under: Digital strategy | Tagged: CPG, innovation, linkedin, market research, measurement, new product development | Leave a Comment »
