A number of different organizations have put their spin on evaluating the success or failure of Super Bowl ads. At LBi Atlanta, we’ve added our own spin on this analysis. Instead of focusing on which ads viewers considered their favourites or the raw number of social media mentions, we have looked at an index that [...]
Filed under: Digital strategy | Tagged: advertising, linkedin, measurement, social media | Leave a Comment »
So Venture Beat reports that AOL (sorry… Aol) is considering selling Bebo as part of their reorganization. Now, Aol is repositioning itself by moving away from its current subscription-based service model to an ad-supported digital media business – so aggregate or develop content and sell advertising. Now, Bebo is a social networking platform. A platform [...]
Filed under: Digital strategy | Tagged: advertising, Aol, Bebo, business model, corporate strategy, Facebook, social media | 2 Comments »
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