Mashable reports that AT&T’s CEO, Ralph De la Vega is considering a pricing strategy that charges heavy users of data (read iPhone and some Blackberry Bold users) a higher price for data usage. Maybe this will surface as a surcharge, or just creating a variable data plan rate. Either way, this feels counter to the [...]
Filed under: Digital strategy | Tagged: at&t, crm, customer strategy, iphone, linkedin, mobile | 2 Comments »
