Its been years since BCG wrote Trading Up followed by the emergence of the corrolary: trading down – a pair of trends where consumers were essentially willing to sacrifice in one category that they purchase in to splurge in another. For example, when my wife and I were setting up our deck, we bought a [...]
Filed under: Digital strategy | Tagged: business model, linkedin, retail | Leave a Comment »
Pocket Gamer biz reports that Zynga – maker of Mafia Wars and Farmville social games for Facebook and myspace – has just raised $180 MM in venture capital from the same Russian investment consortium that invested in Facebook. The deal puts Zynga’s valua tion at somewhere between $1.5 and $3 BILLION. My first reaction was [...]
Filed under: Digital strategy | Tagged: business model, Facebook, linkedin, measurement, venture capital | 1 Comment »
