As social media becomes the new “it thing” for marketers to think about, we’ve stopped talking about the previous “it thing” – email marketing and its other direct marketing cousins: direct mail and telemarketing. But, traditional direct marketing is still highly effective and remains the preferred choice of many consumers when it comes to hearing [...]
Filed under: Digital strategy | Tagged: crm, direct marketing, email, linkedin, measurement, relationship marketing, segmentation, social media | Leave a Comment »
