Its been years since BCG wrote Trading Up followed by the emergence of the corrolary: trading down – a pair of trends where consumers were essentially willing to sacrifice in one category that they purchase in to splurge in another. For example, when my wife and I were setting up our deck, we bought a [...]
Filed under: Digital strategy | Tagged: business model, linkedin, retail | Leave a Comment »
Pocket Gamer biz reports that Zynga – maker of Mafia Wars and Farmville social games for Facebook and myspace – has just raised $180 MM in venture capital from the same Russian investment consortium that invested in Facebook. The deal puts Zynga’s valua tion at somewhere between $1.5 and $3 BILLION. My first reaction was [...]
Filed under: Digital strategy | Tagged: business model, Facebook, linkedin, measurement, venture capital | 1 Comment »
Mashable reports that AT&T’s CEO, Ralph De la Vega is considering a pricing strategy that charges heavy users of data (read iPhone and some Blackberry Bold users) a higher price for data usage. Maybe this will surface as a surcharge, or just creating a variable data plan rate. Either way, this feels counter to the [...]
Filed under: Digital strategy | Tagged: at&t, crm, customer strategy, iphone, linkedin, mobile | 2 Comments »
By now, the new coke fountains that produce over 100 flavours of beverage have started rolling out to a number of quick serve restaurants so there’s a decent chance that you’ve seen and/or used one of them. They’re cool. No doubt, being able to order Sprite with a blast of cherry flavour made my sandwich [...]
Filed under: Digital strategy | Tagged: CPG, innovation, linkedin, market research, measurement, new product development | Leave a Comment »
