A number of different organizations have put their spin on evaluating the success or failure of Super Bowl ads. At LBi Atlanta, we’ve added our own spin on this analysis. Instead of focusing on which ads viewers considered their favourites or the raw number of social media mentions, we have looked at an index that [...]
Filed under: Digital strategy | Tagged: advertising, linkedin, measurement, social media | Leave a Comment »
As social media becomes the new “it thing” for marketers to think about, we’ve stopped talking about the previous “it thing” – email marketing and its other direct marketing cousins: direct mail and telemarketing. But, traditional direct marketing is still highly effective and remains the preferred choice of many consumers when it comes to hearing [...]
Filed under: Digital strategy | Tagged: crm, direct marketing, email, linkedin, measurement, relationship marketing, segmentation, social media | Leave a Comment »
So Venture Beat reports that AOL (sorry… Aol) is considering selling Bebo as part of their reorganization. Now, Aol is repositioning itself by moving away from its current subscription-based service model to an ad-supported digital media business – so aggregate or develop content and sell advertising. Now, Bebo is a social networking platform. A platform [...]
Filed under: Digital strategy | Tagged: advertising, Aol, Bebo, business model, corporate strategy, Facebook, social media | 2 Comments »
I, like most strategists in the digital space have been doing a lot of thinking about social media lately – specifically understanding how to measure the success of a social media campaign or portfolio of campaigns. We ask questions like: how can we make something go viral? or what can i do that will get [...]
Filed under: Digital strategy | Tagged: campaign management, investment, measurement, social media | Leave a Comment »
Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.
